Our „Corporate Culture of Happiness“ Event is officially in the books
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Our Recap Especially for a new, young agency like ABO, it is often a challenge to stand out in the dense jungle of agencies and consultants. This challenge becomes even greater when your goal is to be perceived as #anythingbutordinary. On November 22, 2023, at the beautiful Bergschlössl in Linz, the time had come. Our […]
CREATING A CULTURE OF HAPPINESS – A COLLABORATION WITH DR. HA VINH THO
![Chris Thaller und Dr. Ha Vinh Tho](https://anythingbutordinary.at/wp-content/uploads/2022/08/Tiger-Talk-Ha-Vinh-Tho-1024x768.jpg)
Our work is based on the values of Gross National Happiness (GNH) and the development of Happiness Skills through change management and support programmes.
WE COOPERATE WITH CLIMATEPARTNER
![ABO X ClimatePartner](https://anythingbutordinary.at/wp-content/uploads/2023/02/ABO-X-Climate-Partner_Thumbnail.jpg)
We are excited to announce that we are officially cooperating with ClimatePartner to offer our clients and their customers a holistic, transparent view of the balance between positive and negative impacts regarding sustainability activities of companies.
SUSTAINABILITY & SUSTAINABLE INNOVATION
![Impact Days](https://anythingbutordinary.at/wp-content/uploads/2022/08/DSC4797-1024x683.jpg)
Sustainability, CSR, and innovation are thrown around often, making them sound like buzzwords. To clarify how we define two key terms being frequently used – Sustainability and Sustainable Innovation – please see our following thoughts.
WHY DO WE NEED OPTIMISM TO TACKLE CLIMATE CHANGE?
![Run For The Oceans Runtastic Team](https://anythingbutordinary.at/wp-content/uploads/2022/08/RFTO-Team2-1024x1024.jpg)
In a crowd voting amongst the participants of the Austrian World Summit 2022, the most important methods of reaching people with climate topics were “Hands on solutions” and “Emotion.” Alarmism, however, was on the low end of the ranking.
GREENWISHING, GREENWASHING, AND REAL IMPACT
!["It's not easy being green" sign](https://anythingbutordinary.at/wp-content/uploads/2022/08/markus-spiske-FSpOrEqFND4-unsplash-1024x683.jpg)
Organizations that are not yet perceived as sustainable brands, and therefore invest in advertising themselves as green, are often accused of greenwashing. What makes it hard for marketers and well-informed customers alike is the grey area of a company’s perceived sustainability vs. its actual positive impact over time.