CLIMATE PARTNER – ABO NETWORK

We are officially cooperating with Climate Partner to be able to offer our clients and their customers a wholistic, transparent picture of the balance between their positive and negative impact. Climate Partner and their Green GRP Calculator allow us to calculate the CO2 footprint of the campaigns, events and video productions we create for you. […]

SUSTAINABILITY & SUSTAINABLE INNOVATION

Impact Days

Sustainability, CSR, and innovation are thrown around often, making them sound like buzzwords. To clarify how we define two key terms being frequently used – Sustainability and Sustainable Innovation – please see our following thoughts.

WHY DO WE NEED OPTIMISM TO TACKLE CLIMATE CHANGE?

Run For The Oceans Runtastic Team

In a crowd voting amongst the participants of the Austrian World Summit 2022, the most important methods of reaching people with climate topics were “Hands on solutions” and “Emotion.” Alarmism, however, was on the low end of the ranking.

GREENWISHING, GREENWASHING, AND REAL IMPACT

"It's not easy being green" sign

Organizations that are not yet perceived as sustainable brands, and therefore invest in advertising themselves as green, are often accused of greenwashing. What makes it hard for marketers and well-informed customers alike is the grey area of a company’s perceived sustainability vs. its actual positive impact over time.