Our Recap Especially for a new, young agency like ABO, it is often a challenge to stand out in the dense jungle of agencies and consultants. This challenge becomes even greater when your goal is to be perceived as #anythingbutordinary. On November 22, 2023, at the beautiful Bergschlössl in Linz, the time had come. Our […]
Watson’s endless passion for protecting marine life and our planet is truly inspiring and is a shining example of what can be achieved through hard work, dedication, and an unbreakable spirit.
Our work is based on the values of Gross National Happiness (GNH) and the development of Happiness Skills through change management and support programmes.
We are excited to announce that we are officially cooperating with ClimatePartner to offer our clients and their customers a holistic, transparent view of the balance between positive and negative impacts regarding sustainability activities of companies.
Sustainability, CSR, and innovation are thrown around often, making them sound like buzzwords. To clarify how we define two key terms being frequently used – Sustainability and Sustainable Innovation – please see our following thoughts.
In a crowd voting amongst the participants of the Austrian World Summit 2022, the most important methods of reaching people with climate topics were “Hands on solutions” and “Emotion.” Alarmism, however, was on the low end of the ranking.
Organizations that are not yet perceived as sustainable brands, and therefore invest in advertising themselves as green, are often accused of greenwashing. What makes it hard for marketers and well-informed customers alike is the grey area of a company’s perceived sustainability vs. its actual positive impact over time.